Author: Jon Druker

Short-Term and Long-Term Approaches When is a button much more than something you can click with a mouse on a user interface (or something that keeps both sides of your dress shirt working together)? The answer is simple. When it generates a loud discussion that verges on an argument. As mentioned in my last post, we […]

3, 2, 1… Launch Unity! We just launched a totally redesigned product – Unity. I can’t help but think of that old marketing cliche “New & Improved” and the implied logical contradiction (how can something be both ‘new’ and ‘improved’ – it’s either / or). Yet this is one case where I have to say Unity […]