Mobile World Congress Frenzy: Day 1
Almost half the population of the earth now uses mobile communications. A billion mobile subscribers were added in the last 4 years to leave the total standing at 3.2 billion, the 4 billion mark is expected to be passed in 2018 and in the same year the number of connections is expected to pass 10 billion (source: GSMA’s Mobile Economy 2013 Report). Mobile World Congress is where the global leaders of this massive industry convene aka the biggest wireless event in the world. After many weeks of preparation, we are ready for the big week.
The iBwave team has arrived! Ah, Barcelona… good wine, cheap tapas, splendid architecture, great nightlife. Ah-ah-ah, not so fast! We have a booth to set up!
Luckily, the team at Urban-ID is there to help. After a final check to make sure everything is ready, the team is off for some well deserved sleep, that is, the ones who aren’t attending the FC Barcelona game.
Presenting the iBwave MWC 2013 team. We’ve got Bob with the double guns; Jalal, checking his emails before the rush begins; Nathalie, ready to tweet, as well as Scott, Mario and Peter, ensuring that all is in order with the new iBwave Design Lite demo station.
Later on in the day, Ed Gubbins of Current Analysis comes by to get the latest news from iBwave and catch up on in-building trends with Mario. Meanwhile, the sales team takes a walk to visit some old and new friends of iBwave and makes sure to bring the iBwave hat with them. Adriana from Corning poses with the hat at her booth. The team at Computa Maps and Bob play along too.
The first day of a big week is a success but everyone is tired and needs to rest up for another big day tomorrow!
Converting complex ideas into simple stories is what I love to do.
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